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EzzyBills was co-founded by Michael and Li Fitzmaurice in 2014 in Australia, after Michael had been creating tools supporting older, legacy accounting software to keep inventory and sales information up-to-date. Out with the old, in with the new. Extracting the data.
Looking beyond the sheer size of the market, it is important to take into account how your target customers shop and spend today. As of 2014, many B2B buyers do online research when making purchasing decisions. This means every payment is automatically recorded on the generalledger. These savings can add up fast.
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