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And at that time it's 2015. So I can only imagine how crazy that was because everything is digital currencies and all that stuff and the world of business today, even in 2015, it still was. And working with those businesses even in 2015, you know, you could just spoil it back to the basics. But, so it's all brand new.
In HARIBO of America, we started a growth journey, starting 2015 and we're embarking in building our brand and our business capability and manufacturing facility and our organization and culture. So it's important to have clear match between the capability and the benchmark for comparing ourselves to.
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